Marketing Manager, SEO

Curaleaf Culture:

At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.

What You’ll Do:

We are seeking a highly skilled and experienced SEO Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, improve search rankings, and enhance overall online visibility. The SEO Manager will play a crucial role in optimizing our digital presence and ensuring our web content aligns with current search engine algorithms. This role will be based out of Chicago, IL and you are required to be on-site.

Strategy Development:

• Develop and execute comprehensive SEO strategies to enhance organic search rankings and drive qualified traffic to our websites.
• Conduct thorough keyword research, competitor analysis, and market trends to identify opportunities for growth.

Local SEO Strategy:

• Develop and execute comprehensive Local SEO strategies to enhance organic search rankings and drive targeted traffic to our local business locations.
• Optimize Google My Business (GMB) profiles and other local business listings to ensure accurate information, positive reviews, and enhanced local visibility.

Citation Management:

• Manage local business citations across online directories to ensure consistency and accuracy, positively impacting local search rankings.
• Implement strategies to address and rectify any incorrect or outdated business information.

On-Page Optimization:

• Implement on-page SEO best practices, including meta tags, headers, URL structures, and internal linking, to improve website relevance and crawlability.
• Collaborate with content creators to optimize content for search engines and user experience.

Technical SEO:

• Conduct regular site audits to identify and address technical SEO issues such as crawl errors, broken links, and site speed optimization.
• Collaborate with web developers to implement technical SEO recommendations and improvements.

Off-Page Optimization:

• Monitor and manage backlink profiles, disavow harmful links, and stay abreast of industry changes affecting off-page SEO.

Analytics and Reporting:

• Utilize tools like Google Analytics, Search Console, and Conductor to analyze website performance, track key metrics, and provide actionable insights.
• Prepare regular reports on SEO performance, highlighting successes, areas for improvement, and future opportunities.

Stay Current with Industry Trends:

• Stay abreast of industry trends, algorithm updates, and emerging technologies in SEO to ensure our strategies remain effective and compliant.

Who You Are:

• Proven experience as an SEO Manager or in a similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Strong analytical skills and proficiency in SEO tools and platforms.
• Excellent communication and project management skills.
• Demonstrated ability to drive results and improve organic search performance.

What We Offer:

• Competitive Pay
• Employee Resource Groups
• Medical, Dental, Vison Benefits
• Employee Product Discounts
• Health Savings Account (HSA)
• Employee Referral Payment Program
• Retirement Plan – 401(K)
• Paid Time Off (PTO)
• Life/AD&D Insurance
• Employee Assistance Program
• Short- and Long-Term Disability
• Paid Parental Leave
• Additional Employee Discounts Available
• Commuter Benefit
• Community Involvement Through our Rooted in Good Initiative
• Healthcare & Dependent Care Flexible Spending Account (FSA)

Curaleaf Awards and Achievements:

2023 Ragan’s Top Places to Work

2022 TIME100 Most Influential Companies

2020 Cannabis Doing Good’s Good Neighbor Award

2020: Minorities for Medical Marijuana’s Diversity & Inclusion Award

Follow us on Social Media

Instagram: @curaleaf.usa

Twitter: @Curaleaf_Inc